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Your clothes are an expression of who you are. With the opening of their flagship store in Singapore, UNIQLO takes this to the next level by offering Singaporeans a place where they can truly express themselves and shine. Through our campaign — “YOUR STAGE. NOW LIVE.” — we rallied Singaporeans to come show their talents to the world

We brought the campaign to life with a cast that showcased the breadth and diversity of Singaporeans’ passions: potter, beatboxer, chef, woodworker, yoga instructor, dancer, skateboarder, basketballer and even a grandma rocker.

Each talent was shown in their element, and styled with UNIQLO items that enabled the pursuit of their passion.


Other than online and outdoor, we also brought the campaign in-store, using the many digital screens to showcase Singaporeans and their creativity.