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Your clothes are an expression of who you are. With the opening of their flagship store in Singapore, UNIQLO takes this to the next level by offering Singaporeans a place where they can truly express themselves and shine. Through our campaign — “YOUR STAGE. NOW LIVE.” — we rallied Singaporeans to come show their talents to the world

We brought the campaign to life with a cast that showcased the breadth and diversity of Singaporeans’ passions: potter, beatboxer, chef, woodworker, yoga instructor, dancer, skateboarder, basketballer and even a grandma rocker.

Each talent was shown in their element, and styled with UNIQLO items that enabled the pursuit of their passion.

IN-STORE

Other than online and outdoor, we also brought the campaign in-store, using the many digital screens to showcase Singaporeans and their creativity.