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Rewards is a loyalty programme launched by Facebook to help bricks-and-mortar businesses re-engage customers. To communicate its ease of use and benefits, we created an explainer video using a device familiar to merchants: the receipt printer.

Thousands of hand-drawn illustrations were printed frame by frame from a specially programmed thermal receipt printer, creating a memorable stop-motion spot. The never-ending rolls of receipts also reinforced the key proposition of Rewards: repeat customers and repeat transactions.