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Believing that flowers help people express feelings they cannot capture in words, every creation at Floral Obsession is bespoke and as individual as its patrons. We wanted to create a brand identity that was just as thoughtful.

What design element could represent this idea of saying more? Our answer: the asterisk, which is used to say something more, like how we use flowers.

We gathered a bunch of asterisks from different typefaces, like different types of flowers, and used these in the design of the business card.

The florist can create various floral designs using our set of asterisk stamps, reflecting the individuality of his actual floral arrangements.

Floral Obsession’s atelier was designed to be inviting, bringing customers into the florist’s “home”, overflowing with flowers and greens.