Donna Wilson comes to Singapore! Famous for her odd knitted creatures, we decided the publicity for her show at K+ should be just as quirky.
We thought, why not make use of her creatures and create a social media campaign in their voice? Fox and Bob were ‘allowed’ to take over the K+ social media channels to promote Donna’s Singapore Tour (as ‘they’ called the exhibition) by literally touring Singapore. Their photos and posts at famous landmarks and doing local things turned out to be very well-received, generating much interest for our exhibition.